Nexa Music's 'Antigravity' (ft. Uday Benegal) is a song dedicated to those who rise above anything that pulls them down. To promote the release of the music video, we conceptualised an AR filter that makes things go 'antigravity', i.e., they levitate when you scan and tilt your smartphone. Done in collaboration with the Facebook AR team.
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The Antigravity AR Filter
The Antigravity AR Filter
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